First there were Crocs, now there’s a mash-up between a sneaker and loafer. Would you wear a snoafer to the office?

It seems to me that everyone has at least one pair of Crocs. People wear them for casual hiking, going to the beach, camping, during some watersports, before and after wild swimming, heading to ...

WSJ breaks down Crocs’s business strategy and explains how—nearly two decades after the colorful clog first became a global fad—the company found its footing as the world’s most loved and ...

Ugly fashion is going mainstream as high-top sock sneakers, thigh-high Uggs, and denim thongs hit the runways. However, high-heeled Crocs aren't another accessory to be mocked - they're the best ...

Fortnite's next crossover is with Crocs, the ugly clog brand whose socks-and-sandals sense of fashion can now be seen on every high street. Starting tonight, at Fortnite's next shop refresh ...

Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Teaching Note 524-065, January 2024.

"The classic clog has re-emerged as our hero," Terence Reilly, Crocs' chief marketing officer, told The Washington Post. The second reason is that ugly products have become so ironic that they're ...