Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.

McFarlane Toys is releasing a nice set of collectibles from across their brands including the first ever figure for BRZRKR ...

Jada Toys takes on the world of Scooby-Doo as they unveil a new set of 1/12 scale action figures with the gang and monsters ...

Flame Toys' latest Transformers release is a black repaint of the iconic G1 female Autobot Arcee, with the new color scheme homaging an obscure toy.

The upcoming Transformers toys showcased at Toy Fair 2025 promise action figures for Primes, Gobots characters and the heroes of Void Rivals.

Hot Toys has released a new Batman & Robin collectible action figure featuring Arnold Schwarzenegger ’s Mr. Freeze. You know, ...

McFarlane Toys has joined with Keanu Reeves and BOOM! Studios to bring collectors a B (Berserker) action figure from the ...

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...

Mattel has renewed its multiyear global licensing agreement with Disney for Toy Story in time for a new range of products commemorating the franchise’s 30th anniversary and the upcoming release of Toy ...