Of course, the influencers have fired back. One particular take—“I think hating influencers has become a socially acceptable ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

The rise of “loneliness influencers” on social media shows how being alone doesn’t mean you have to hate your life. And for ...

A social media post about the Hollywood Reporter’s “A-List” of influencers inspired quite a few jokes online. But part of that was a misunderstanding. By Madison Malone Kircher The Hollywood Reporter ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s a whole different world than it used to be–and the ...

In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

In the middle of August, Macy’s hosted a dinner for social media stars in advance of the 100th Thanksgiving Day Parade.