Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...

In 2023, it shouldn’t have to be said that diversity and inclusivity are important across all aspects of life. And yet, here we are, having to say it. Especially with the ongoing uneasy cultural ...

We're strong advocates for the importance of logo design, but we have to wonder if it should be a national government's top priority when taking office. Alas, one of the first measures announced by ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...