In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

The market can shift within months ... Use Big Data to round out your segments and target them efficiently. Plugging your segments into a data management platforms will give you insight into the other ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

said Sheryl Daijia, chief strategy officer with the Mobile Marketing Association ... leveraged location data to build much more comprehensive audience segments, which could be used to target consumers ...

The Predactiv Data Platform fuels the audience segments with a highly valuable ... targeting not only improves the ability to target in-market consumers but also sets a new standard for ...