Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

What role does mobile play in Target’s overall marketing strategy? For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

the military's largest branch has revamped its multi-billion-dollar marketing operations with a new home base, a new holding company partner, and a new targeting strategy. E. Casey Wardynski and ...

into marketing. Deals are only one piece of a four-part strategy that marketers should use to target millennials, per Ms. Garris. The other three components are connecting to family and friends, ...