Discover the top 10 places to visit in Switzerland, a country of breathtaking mountains, pristine lakes, and charming alpine ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Another destination with the honor of having the Alps as its backdrop, is Zurich. People don’t come here just for views of the snowy peaks though, there’s a lot more to do. If you’re an art-lover a ...

In February, it is a safe bet that equine enthusiasts from around the world will make a powdery pilgrimage to White Turf 2016—the international horseracing series set on the frozen lake of St. Moritz, ...

Switzerland set a new tourism record in terms of visitors from the United States in 2019. Final figures for that year just released by Switzerland Tourism show an increase of nearly 10 percent in U.S.

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...