With new 2022 survey results just around the corner, here are five of the many insights from the newly added data available on the database. Since the initial disruptions of field operations due to ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

Survey methodology encompasses the systematic approach to designing, administering and analysing surveys to ensure reliable and valid data. Central to this discipline is the optimisation of response ...

If you are looking to gather information on customers or potential customers, there are a number of ways to gather specific data on or from your target market. Secondary research includes analyzing ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

The 8th ESRA (European Survey Research Association) Conference was held in Croatia in July 2019, which staged 220 sessions on survey research. Among them, this article focuses on the latest cases of ...

Since 1937, The Public Opinion Quarterly has been the leading interdisciplinary journal for practitioners and academicians studying the development and role of communication research, current public ...

Survey researchers design or conduct surveys and analyze survey data. Many groups use surveys to collect factual data, such as employment and salary information, or to ask questions that help them ...

The 23,882-acre Jarita Mesa Wild Horse Territory (JMWHT) is located in rugged, forested mountain terrain in the Carson National Forest of New Mexico. Prior to passage of the Wild Free-Roaming Horses ...

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...