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21% of plush toys were sold to adults over 18, according to Juli Lennett, US toys industry adviser at Circana, a market ...
Plush animal sales grew during COVID, and in 2024, experts say that 21% of plush toys were actually sold to adults.
Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...
A growing number of adults are snuggling up with their favourite stuffed toys at night, not just as a quirky habit, but as a ...
A survey the company commissioned found that more than half of people held on to a childhood stuffed animal, and about 40% said they sleep with a plush toy. “I wonder if people are seeking more ...