Strategies are shaped by the processes that produce them. If designed well, a strategy formulation process enables decisionmakers to evaluate the political, security, and budgetary environments, ...

To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Let's be honest. Most strategic business plans fail. There is a plethora of writing on the subject of why. My list of reasons is quite long, but I'll save that for another time. Let's focus on just ...

B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...