“Starbucks is using traditional media like print and outdoor to drive downloads ... in newspapers and on outdoor ads in major U.S. cities. When consumers scan the QR codes, they are redirected ...

If you're a frequent Starbucks sipper, you may have noticed that your experience has gotten a little more personal in recent ...

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...