So what is sonic identity exactly? It's the embodiment of your brand essence in sound. It's the range of auditory cues—sonic logo, music, voiceovers, or sound effects—used consistently across all of ...

The No. 1 ranked Oklahoma softball team and Sonic Drive-in announced a landmark sponsorship deal to prominently feature the ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

Mastercard CMO Raja Rajamannar shares lessons from the two-year process the payment brand underwent to create a sonic brand architecture. If you look at the consumer today, how do they recognise a ...

The sonic identity has been integrated across multiple platforms, ensuring a cohesive brand experience at every touchpoint. The MOGO (Musical Logo) now features prominently in all Asian Paints ...