Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores ...

We explore the top social media trends for 2025 based on reports from Hootsuite, GoDaddy, and the Artlist Trend Report ...

Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...

Discover how marketers are swiftly adjusting their strategies to keep up with the ever-changing landscape of social media ...

AI is shaping social media as a tool for brand discovery and customer engagement. Brands should prepare for new opportunities ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

A recent study from the University of Georgia shows a high correlation between social media use and crypto investment. The ...

Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online ...