Marketing to social media users in 2025: Here’s what the numbers say
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
TikTok Ban: Your Next Best Social Media Marketing Strategy Moves
The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies with global reach and operations. The outcome of TikTok's legal battles will influence future cases involving data privacy, national security and foreign ownership of digital platforms.
TikTok Isn’t The Only Social Media Channel Available To Gen Z
Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online in 2025" reveals some In an increasingly
Potential TikTok ban: what social media apps are popping up in app stores
Several social media apps have appearing high in app store chart rankings as a potential U.S. ban hangs over the heads of TikTok and its American users.
As TikTok Ban Nears, Peeved Users Flock to Other Chinese Social Media Apps
Some TikTok users aren't waiting until the upcoming Jan. 19 ban to test out other short-form video sharing apps, but instead of Meta's social media sites or the Fediverse, they're swarming to other Chinese-owned mobile software platforms.
TikTok Ban live: Updates as the social media platform hangs in the balance
The ultra-popular social media platform stands on the precipice of a US ban that would wipe it from app stores and quickly make it inoperable on iPhones and Androids. 150 million users could lose access to audiences around the world and five million TikTok businesses could vaporize in an instant.
Duolingo’s Brilliant Social Media Marketing Move
Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...
The Top 5 Influencer Marketing Trends For 2025
As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.
Evercopy Introduces AdShare: AI Platform That Transforms Everyday Social Media Users Into Living Billboards
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...
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Are marketers spending less on social media?
Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores ...
Three Trends You May See Brands Following on Social Media in 2025
One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...
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Most Influential! The Top 10 Social Media Platforms in 2025
With billions of users worldwide, social media is not only reshaping the way we interact online but also revolutionizing ...
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Study reveals social media influence on cryptocurrency investment behavior
A recent study from the University of Georgia shows a high correlation between social media use and crypto investment. The ...
4 Lessons From Duolingo’s Marketing Playbook
Duolingo’s playful and purpose-driven marketing strategy has transformed its lime-green owl into a global icon.