Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies with global reach and operations. The outcome of TikTok's legal battles will influence future cases involving data privacy, national security and foreign ownership of digital platforms.

Timely research by Sociallyin called "The Top Social Media Platforms by Generation: Where to Find Your Target Market Online in 2025" reveals some In an increasingly

Several social media apps have appearing high in app store chart rankings as a potential U.S. ban hangs over the heads of TikTok and its American users.

Some TikTok users aren't waiting until the upcoming Jan. 19 ban to test out other short-form video sharing apps, but instead of Meta's social media sites or the Fediverse, they're swarming to other Chinese-owned mobile software platforms.

The ultra-popular social media platform stands on the precipice of a US ban that would wipe it from app stores and quickly make it inoperable on iPhones and Androids. 150 million users could lose access to audiences around the world and five million TikTok businesses could vaporize in an instant.