Amazon is taking on Temu and Shein by launching a new shopping experience for US consumers that exclusively offers products that cost $20 or less. The new shopping experience, dubbed Amazon Haul, promises "crazy low prices" on a wide range of goods, including clothing, electronics, and kitchen gear, much like Temu already does.

Amazon.com is launching an new section to its app and website focused on items that cost $20 or less as the internet retailer looks to fend off rising competition from low-cost platforms Temu and Shein.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 to take on low-cost retailers Temu and Shein.

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.

Amazon is firing a new salvo in its battle with Chinese online retailers Temu and Shein, which offer heavy discounts for customers who don't mind longer shipping times. The retail giant launched Amazon Haul,

What Is Haul Selling? Pretty much everything you can find on Temu or Shein. The news release announcing Haul promises "affordable fashion, home, lifestyle, electronics, and oth