Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, ...

Say what you may, contouring is a trend that doesn’t seem to be dying down. Popularised a few years ago by the likes of Kim Kardashian West and star beauty vlogger Huda Kattan, it’s now ubiquitous.

Looking like a member of the Kardashian clan is now within reach. Contouring, the makeup trick an artist uses to sculpt faces instantly through optical illusions, has just become easier for the ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

The American cosmetics giant Sephora has updated its app with a host of augmented reality features, including a series of make-up tutorials. The beauty retailer, which first launched its Virtual ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...