CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals but many are unaware of the power of search engine marketing. As a result, search engine optimization ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest ...

SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the ...

There is much to learn about gathering information for making an informed decision when it comes to search engine marketing (SEM). An important consideration is the definition of the services ...

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon's search engine optimization (SEO) professionals to analyze ...

Advertising.com today officially launched Search Engine Services for interactive advertisers. The service will employ the company's proprietary AdLearn technology to optimize key word ranking and ...

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year.

Fredrick Marckini, CEO and founder of iProspect.com, Inc., is a recognized authority on search engine optimization (SEO) and search engine positioning (SEP). iProspect is a professional services firm ...

Fredrick Marckini, CEO and founder of iProspect.com, Inc., is a recognized authority on search engine optimization (SEO) and search engine positioning (SEP). iProspect is a professional services firm ...