In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation. The product was targeted at young men ...

Roam any drugstore and you'll see products that seem to be twins, except for one thing: One is for women, the other for men ... clumping together." Schick Quattro razor blades.

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the ...