Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional ...

Add Yahoo as a preferred source to see more of our stories on Google. The best typewriter fonts can bring a much-needed dose of character to your designs, whether you're going for a broody, grunge ...

Surveying respondents about logo and product packaging for fictional brands in seven studies, researchers found vintage typography increased perceptions of product safety when compared to control ...

The fonts seen with old computer systems such as those from Apple and Commodore, as well as Microsoft Windows 3.1 and older, form an integral part of our interaction with these systems. These days ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Researchers from University of Newcastle–Australia published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional ...