The pre-launch aims to create hype and drive bookings for the maiden MPV, which is due to launch in April. Led by McCann Erickson (press ads) and supported by MRM Worldwide (online), the “You will be ...

Proton will build be adding a few new acronyms to its model lineup. The Malaysian concern announced yesterday at the Kuala Lumpur Auto Conference that it has designs on revamping its offerings to ...

Proton is pushing ahead with plans to roll out its first multi-purpose vehicle (MPV or minivan). Managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir has set March 2009 for the MPV’s debut.

Malaysia’s Proton Holdings reported a 4.8% rise in net profit to MYR 54.55 million in the second quarter of 2009, compared with RM52.03 million in the year-earlier period. Revenues rose by 8% to MYR 1 ...