At the India Economic Summit (IES) 2024, in conversation with Republic Media Network’s Senior Executive Editor Abhishek ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

And it has the muscle: for FY23, Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand name, reported a turnover of Rs 55,070 crore, an increase of over 18 per cent on ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Indian dairy brand Amul has issued a public advisory alerting consumers to counterfeit Amul ghee circulating in the market. The company has discovered that some dishonest distributors are selling ...

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Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the brand name Amul, has collaborated with Costco, the US-based retailer with one of the largest chains ...

Sixty years ago, Rahul daCunha, son of Amul girl’s creator Sylvester daCunha ... for an innovative take on the concept of moment marketing ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...