Tablets may prove to be the death of print magazines, but Lexus still has some uses for paper, paring both print and an iPad for its new animated advert. The 2013 Lexus ES launch campaign also debuts ...

The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail. Print media is important because it ...

Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing ...

Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a service that provides an automated print to digital advertising service. Swiss publisher ...