When you’re trying to sell your cereal brand to kids, is there any harm in fashioning a stereotypical cartoon leprechaun?

They say breakfast is the most important meal of the day, and for many generations, that meal contained a colorful box of ...

Supermarkets have issued an urgent recall for a popular children’s cereal after manufacturers spotted a potential “choking hazard”. Shoppers who bought Nestlé’s Frosted Shreddies are ...

For most kids in the U.S., especially for those who ... Although most may recognize this company for its iconic cereals, including Cheerios, Lucky Charms, and Cinnamon Toast Crunch, it owns ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

The updated cereal pillows combine a crispy outer shell with a new creamy filling and will be available in Chocolate Crunch and Caramel Gold flavours. BEST have also launched a new partnership with ...