Small-business owners promote and sell products and services through impersonal interactions between their business and customers such as advertising and online stores. Personal selling includes ...

I must admit that the term “personal truth” was alien to me when I first heard it a decade or so ago. My education held truth to be objective and independent of personal beliefs. Truth was regarded as ...

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

Performance appraisal systems identify the top performers in a business by systematically evaluating their performance and progress on a regular basis. Performance appraisal systems can take on a ...