UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot ...

This Nielsen survey finds an increase in paid social media advertising in the US, but concern amongst marketers that metrics to measure ROI are not relevant or universal. Paid social media advertising ...

Facebook and Instagram owner Meta Platforms assured advertisers this week that its “Community Notes,” which will let users ...

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...

we put together our best strategies for real estate social media marketing that still work, common mistakes to avoid, how to choose which platforms to focus on, and our favorite free and paid ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted by Digiday in September -October 2012 on current attitudes and practices ...