Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Social media, content marketing and paid media advertising are three of the main drivers behind the transformation. All three have altered the way brands relate to their audiences.

Search Engine Land » SEO » Content » How Paid Social Media Advertising Can Work For In-House Programs Chat with SearchBot Please note that your conversations will be recorded. In-house search ...

Wed Social Listening to Paid Ads for Social Success. It's worth re-emphasizing that social media advertising is different from other types of advertising because social media is a dialogue, not a ...

Paid social media advertising can also be a highly effective way to reach a targeted audience and drive conversions. Most platforms like Facebook, ...

Paid social media advertising is used by 37% of Australian small and medium enterprises (SMEs) with 80% considering it a beneficial advertising tool.

Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...