Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.
Shai Gilgeous-Alexander showed his Converse SHAI 001 edition for Drake's "NOKIA" Music Video, released on March 31.
Then, we went to work leveraging the resources of Converse and all the innovation of Nike, Inc. to proudly deliver ... Shai's Signature Logo Emblazoned on the tongue of the SHAI 001 is Shai ...
Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.