We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

Music and basketball are not only linked through years of joint development, they are pretty much impossible to separate. As the NBA All-Star Weekend in San Francisco approaches, the bond gets deeper, ...

Fire up NBA 2K and before you ever play a game, before your player even breaks a sweat, the music grabs you. A bass line slides in, a hook catches and suddenly you realize you’re in the game. The ...

NBA 2K and San Francisco-based independent record label EMPIRE have announced the release of EMPIRE & NBA 2K Present: Music to Ball To, a limited edition vinyl box set celebrating the NBA 2K25 Season ...

NBA players and musical artists have always been close with one another. One frequent way that we’ve seen that over the years is music videos, as NBA players have frequently made cameos in them, ...

Shaquille O’Neal and Kenny Smith had no idea what was coming next. Neither did Charles Barkley and Ernie Johnson, though neither would have recognized it even if they did. As TNT’s Inside the NBA ...

Even if the New York Knicks, currently down 3-1 to the Indiana Pacers in the Eastern Conference Finals, don’t meet their championship goals, their run has been a monumental moment for New York sports ...

The NBA Foundation backed-organizations are making changes nationwide using the power of music. Aaliyah Reyes, for NBA.com Memphis Music Initiative has invested over $1 million in 20 music nonprofits.

NBA 2K26 Season 2 will add iconic songs from previous 2K games to its soundtrack, hitting fans with a dose of nostalgia while also showing off the series’ history of delivering memorable tunes for ...

The vinyl set goes on sale on Feb. 14. By Michael Saponara Independent record label EMPIRE and NBA 2K have joined forces to release the Music to Ball To vinyl set celebrating NBA 2K25‘s season two ...