With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

Your target audience may be flocking to a certain platform right now, but what if their preferences, site’s algorithms or market forces shift? No matter how great your product or service is, it won’t ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there ...

Today’s interactions between a consumer and their preferred brands have seen a fundamental shift in direction. Whereas once there was equilibrium between customer expectations and brand fulfilment, ...

New Case Studies Highlight the Benefits of Using MarinOne Across Paid Search, Social and eCommerce Campaigns. SAN FRANCISCO, July 22, 2021 /PRNewswire/ -- Marin Software, a leading provider of digital ...

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Supporting multiple channels can be challenging and time-consuming, but there are plenty of online platforms that can automate repetitive marketing tasks. Implementing a cross-channel attribution ...