The doll is the result of a partnership between Mattel, Inc. and the LeBron James Family Foundation. The press release that accompanied it detailed the strengths that make the Lakers superstar such an obvious choice be the first "Kenbassador" in Mattel's celebrated lineage of dolls.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On Wednesday, Mattel announced that the Barbie brand will be releasing a “Ken” doll modeled after the Los Angeles Lakers star. It is the first in a line of ”Kenbassadors" dolls.

LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with Dwyane Wade and Chris Bosh.