The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Mountain Dew is rewarding die-hard fans with a trip to Vegas. There’s a catch, though: You’ll need a Mountain Dew tattoo. The odds of winning the lottery are about one in 300 million. If you have a ...

The updated design focused on mountains PepsiCo's design team replaced the abstract mountain shapes in Mountain ... The updated logo was informed by previous designs used in the 1970s, 80s and ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in ...

“Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the great outdoors and embracing the ‘DO THE DEW’ spirit,” JP ...

with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that ...