Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Luckily for ice cream lovers, you don’t have to wait until the truck’s jingle is earshot to seek out the beloved ice cream truck. You can track exactly where Mister Softee is in NYC with an ...

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...