Politics today is performance, and memes are its loudest cheerleaders—spreading fast, shaping beliefs, and signaling identity ...

Political memes don’t aim to change minds. They aim to confirm your identity and make you feel part of the team. That doesn’t make them necessarily bad; and it certainly makes them useful.

Why do people share political memes? It’s not always about changing anyone’s point of view An exclusive new poll finds more than half of Americans have shared a political meme in the last ...