McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why ... to do with where the word comes from. Many ancient languages ...

McDonald’s has unveiled a series of outdoor ads that ... Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative.

Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold campaigns. A strong typeface can be as recognisable ...