Mattel CEO aims to offset Trump’s tariffs by shrinking manufacturing, making more movies
We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Mattel’s New Snow White Dolls Are the Fairest of Them All
Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.
Seeking Alpha2d
Mattel Has Good Long-Term Outlook, But Is A Short-Term Hold
Mattel's stock has been doing well ... being the company's further push into movies and television on the heels of the 'Barbie' success. There is a lot of volatility in the marketplace with ...
Jordan Chiles, Jade Carey among new International Women's Day friendship Barbies
The dolls are modeled after gymnasts Jordan Chiles and Jade Carey, disability advocates Paola Antonini and Kelen Ferreira, and actors Hannah Waddingham and Juno Temple, among others.