We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.
Mattel's stock has been doing well ... being the company's further push into movies and television on the heels of the 'Barbie' success. There is a lot of volatility in the marketplace with ...
The dolls are modeled after gymnasts Jordan Chiles and Jade Carey, disability advocates Paola Antonini and Kelen Ferreira, and actors Hannah Waddingham and Juno Temple, among others.