We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Following the success of 2023’s Barbie, another beloved childhood character is coming to life on the big screen. A live-action movie based on the children’s series Barney & Friends is currently in the ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the ...

It is almost time for A Minecraft Movie and that means new Jack Black; I mean, Minecraft collectibles are on the way from ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

From action figures and plushies to playsets and a unique toy sword, a bunch of Minecraft merch is arriving this spring.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Here are 17 live-action movies that have been announced and are in development. Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018 ...