We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Following the success of 2023’s Barbie, another beloved childhood character is coming to life on the big screen. A live-action movie based on the children’s series Barney & Friends is currently in the ...

Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the companies have set Emmy and Golden Globe winner Ayo Edebiri to write the screenplay ...

Daniel Kaluuya is teaming up with Mattel Films to produce a big-screen live-action film starring our favorite purple dinosaur, Barney.

A24 is also on board as a producer, alongside Kaluuya and Rowan Riley for 59% Productions. First announced in 2019, the film has been described as a surrealistic take on the iconic purple dinosaur, ...

Over the years, more details about the film have surfaced. Mattel Films’ Kevin McKeon described it as an “A24-type” movie ...

Ayo Edebiri will write and is in talks to star in a Barney movie for A24, based on the popular children's program.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...