We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Following the success of 2023’s Barbie, another beloved childhood character is coming to life on the big screen. A live-action movie based on the children’s series Barney & Friends is currently in the ...

Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the companies have set Emmy and Golden Globe winner Ayo Edebiri to write the screenplay ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Daniel Kaluuya is teaming up with Mattel Films to produce a big-screen live-action film starring our favorite purple dinosaur, Barney.

A24 is also on board as a producer, alongside Kaluuya and Rowan Riley for 59% Productions. First announced in 2019, the film has been described as a surrealistic take on the iconic purple dinosaur, ...

Over the years, more details about the film have surfaced. Mattel Films’ Kevin McKeon described it as an “A24-type” movie ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...