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Mattel renews Toy Story licensing deal with DisneyIn addition to revenue generated from Toy Story merchandise, Mattel’s (NASDAQ:MAT) agreement with Disney/Pixar includes 5% of the box office revenue from the franchise, which has currently ...
Disney and Pixar collaborated with Mattel on launching several new Toy Story products earlier this year. The products feature beloved characters from the fan-favorite movie and new packaging ...
Mattel (NASDAQ:MAT) shares were nudged higher after the toy maker announced the renewal of its multi-year licensing agreement with Disney (DIS) in celebration of Toy Story's 30th anniversary and ...
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