The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

Mattel announced this Tuesday a new brand in the construction toy category called Mattel Brick Shop, a line of brick-based sets designed to compete with Lego. Here’s everything we know about it.

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...