In an era of ad-blockers and spam filters, marketers need relevant, innovative email marketing strategies and tactics to keep subscribers informed and engaged with your brand. That was the key message ...

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

New Marketo Launchpoint Add-on Enables Seamless and Automatic Emails Based on RSS Feeds. MONTREAL, April 7, 2014 /CNW Telbec/ - Digesto, the new Marketo Launchpoint Add-on from Perkuto, enables ...

Pendo has launched Pendo VIA for Marketo, a tool to help Marketo clients better use that firm's capabilities. The product is “a packaged solution that allows owners of the Marketo app to understand ...

Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion. It’s the biggest deal in Adobe’s history. And the cloud technology giant may be shelling out so much ...

NEW YORK , Sept. 13, 2023 /PRNewswire/ -- Dynamic Content Authoring for Salesforce Marketing Cloud (SFMC) and Adobe Marketo Engage can now be performed in Stensul, the collaborative email and landing ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...