The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

The company’s first chief brand officer, Asad Ayaz, is Bob Iger’s pick to depoliticize America’s best-known entertainment company.

In a rapidly evolving industry, the coming year stands to hold both challenges and meaningful progress for law firms, ...