Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

If you've ever found yourself copying the same formula down hundreds of rows in Excel, you know how tedious it gets. The usual approach, dragging formulas, adjusting cell references, and hoping ...

Marketing performance measurement and management (MPM) remains among the top-three priorities for chief marketing officers and VPs of marketing, CEOs, COOs, and CFOs, according to the ninth annual MPM ...

On top of their already burdened workloads, CMOs in 2024 hustled to decipher fact from fiction in the endless barrage of generative AI (genAI)-related headlines that saturated the marketing trades.