With more than 100 years of expertise in the innerwear space, Maidenform has undoubtedly written the book on bras. And while the story thus far has been captivating, filled with rich detail and ...

FILE - This file photo taken May 2, 2005, shows women's lingerie on display in Houston. HanesBrands is buying underwear maker Maidenform Brands Inc. for approximately $547.6 million on Wednesday, July ...

ISELIN, N.J., March 10 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that one of its ...

NEW YORK — Maidenform has unveiled its new $6 million national print and outdoor advertising campaign. Launched last week, it marks the first new ad campaign in several years and is the first stage in ...

Maidenform has relaunched its brand with a vibrant new campaign, showcasing the brand’s soft M collection designed for young and young-minded consumers. The brand campaign came from independent agency ...

Apparel retailer, Hanesbrands Inc. (HBI), has completed the takeover of the underwear apparel chain, Maidenform Brands Inc., for approximately $583 million. The buyout is in accordance with ...

Hanesbrands%27 roster of brands includes Playtex%2C Bali%2C Champion and Wonderbra Maidenform Brands%27 roster includes Flexees and Self Expressions Companies say merger could result in lower prices ...

The 80-year-old grand dame of the bra industry may soon be hooking up. Maidenform Inc. – whose labels include Maidenform, Oscar de la Renta and Lilyette lingerie – is shopping for a buyer, The Post ...

Plus, shop more shapewear pieces on sale from $17. Essence Wiley is a fashion and beauty writer at InStyle. She is a beauty and style aficionado who is always looking for the latest and greatest ...

HanesBrands Inc.’s cups runneth over with its purchase Wednesday of bra company Maidenform Brands Inc. The deal, which the companies valued at $575 million, unites two major forces in the delicates ...