One big brand's portrayal of a picky eater in a long-running ad has become so embedded in pop culture that many television ...

When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself. Here was ...

This month alone, the OpenAI platform has already added Amazon as a major ad tech partner and debuted a new type of conversational ad format. Mikey still likes it. Jools Lebron sat down with Ad Age ...

Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early '70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...

That "He likes it! Hey Mikey” ad for Life Cereal ran for over a decade. The copywriter at DDB who penned it, Edie Stevenson, passed away on Tuesday. She was, back in the ’70's when the ad broke, a ...