Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early '70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...
Tasting Table on MSN
'He Likes It!' — The '70s Cereal Commercial Gen X Grew Up Watching
One big brand's portrayal of a picky eater in a long-running ad has become so embedded in pop culture that many television ...
I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...
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