Kumho driver Jack Shanahan wins 2025 Formula Drift Rookie of the Year on Ecsta V730 tires after a breakout debut season.

Looking for affordable summer or all-season high-performance rubber? Kumho has a new option for you. Educated drivers of sports cars and performance cars—at least those who care about more than raw ...

LAS VEGAS — Kumho Tire USA is bolstering its ultra-high performance (UHP) lineup, unveiling three products in the Ecsta Sport family during the SEMA Show in Las Vegas. The tires, which are being ...

When was the last time you remember a budget brand in any sector going up-market and succeeding? Outside of Hyundai and Genesis, it's rare for the automotive industry these days. But outside of OEM ...

DAWSONVILLE, Ga. — Kumho Tire USA Inc.'s new Ecsta Sport, Sport S and Sport A/S tires are exciting because they were designed for premium, high-performance cars, said senior tire engineer Andy Wallner ...

ATLANTA—Kumho Tire USA Inc. is refreshing its high-performance tire lineup, launching the Ecsta PA51 as its featured all-season ultra-high performance tire, replacing the Ecsta PA31 and Ecsta 4XII in ...

Autoblog aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. As with the rest of the South Korean auto industry, Kumho is quietly ...

Over the years, we’ve seen some big changes in tires—namely, their technology and how they are marketed. The recent trend is in the extreme summer performance tire, which has become a niche market. As ...

Educated drivers of sports cars and performance cars—at least those who care about more than raw straight-line speed—are typically aware of the fact tires are the single most effective way to improve ...