It’s a message that Jensen has reiterated to her team and herself throughout this season.

Iowa Hawkeyes women's basketball tickets vs. USC for Caitlin Clark's jersey retirement have increased to the highest prices in program history.

Digging into the numbers from Iowa's fiscal-year 2024 report shows an enormous increase in basketball income and spending on the women's side.

After returning from their two-game Pacific Northwest road trip, the Iowa women’s basketball team (14-7, 4-6 Big Ten) took care of business in a surprisingly close 85-80 victory against Northwestern (7-12, 0-7 Big Ten) on Tuesday night at Carver-Hawkeye Arena.

Northwestern led by as many as 7 in the second quarter before Stuelke had a series of three-point plays to give Iowa a 41-38 lead at the half. Senior Lucy Olsen had a big second half to finish with 16 points and 6 assists. Freshman Aliyah Guyton added 15 points and 3 assists off the bench.

The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale revenue for 2023-24, according to the school’s latest NCAA financial disclosures. This surpassed the $3.25 million generated by the UConn women during the same fiscal year,

The Sporting News is your guide for tickets to Caitlin Clark's jersey retirement at Iowa, including matchup, tipoff time, stadium policies and more.