Instagram is adding a way for users to "tune" their algorithm to see their preferred content, which is first heading to Reels.

Meta wants creators using Instagram's new app Edits. We spoke with a Meta exec about the app's growth.

In this day and age, where social media algorithms dictate a big part of our lives, it’s no surprise that industry experts and people have started to question how the algorithm works. Now, in an ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Instagram is overhauling its recommendation algorithm for Reels to boost “original content” in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Armed with a burner phone and a fake name, I set out to learn how Instagram’s algorithm really works. This is what happened ...

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if ...