Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

And today, platinum blonde hair is still the go-to for anyone wanting a bold ... and the subtle golden undertones add that je ...

"You can use color to get a lift," says Bodt ... "If you want to look platinum blonde and you have darker hair, it is not going to happen without a bleach product, but what you can have is ...